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November 8, 2022

What to Look for in a Luxury Real Estate Agent

Couple holding key in front of house entry

It’s essential to work with a Realtor® who can guide you every step of the way when buying or selling a home. When in the luxury real estate market, it’s essential to work with a Realtor who is well-versed and can guide you every step of the way.


When you’re ready to buy or sell a luxury property, your time and privacy are of high priority. Here are some tips to help you select the best real estate agent who will be the best fit for your needs.


Luxury Real Estate Experience

Just as in other fields, professional expertise and significant experience is essential for success in the luxury home market. Assessing an agent’s current listings, as well as their closed transactions, is a quick way to evaluate if that particular agent specializes in buying and selling properties in your desired price range. You should interview a few candidates with experience to see if they will be a good fit.


Accessibility

When you’re interviewing real estate agents, it’s vital to ask how accessible they are and how they prefer to communicate. For example, will you call them or text them directly, or does all communication go through their office or assistant? Will the agent be showing you new properties or will an associate be responsible for the showings? How rapidly can you expect a response when you have a question and will they email, text, or call you back? Do they work a standard Monday to Friday, 9 to 5 schedule, or do their days and and times vary? Understanding how accessible an agent is may elevate or detract from your home-buying or home-selling experience.


Market Knowledge

A well-versed luxury real estate agent should know the available inventory, the average number of days a home is on the market, and all the ins and outs of the local luxury market. A luxury real estate agent should also have a realistic understanding of prices and guide you in setting market value, in knowing if a listing is priced unreasonably high and in helping you see what you can reasonably afford.


Customized Marketing Plan

If you’re selling a luxury home, a real estate agent should be able to articulate the proposed marketing strategy unique to your home with rationale. A customized marketing plan is paramount to help your home stand out to luxury buyers when selling a luxury property. The plan should include staging, photo and video, digital marketing, media and event marketing components.


Maintaining Your Privacy

In the luxury home market, privacy is imperative. If you’re selling a luxury property, a real estate agent should thoroughly screen potential buyers and have a system to keep both your information and your belongings safe during the showing and sales process. In addition, discretion is critical when buying in the high- or ultra-high-end markets and your agent should understand that implicitly.


Final Thoughts

Whether you’re buying or selling a luxury property, partnering with a Realtor® you’re personally and professionally compatible with helps lessen the stress associated with buying or selling the home. By asking the right questions and getting to know your agent before embarking on your next real estate venture, you can be sure you will partner with the Realtor who is right for you.

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